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Who We Are

Innovation, Experience, Dedication, Collaboration, Results


“To create and sustain competitive advantage for our clients by leveraging our expertise in cross-Pacific commercial commerce.”


At NaviAsia, we provide the solutions to help companies adapt to today’s ever changing global environment.

We are a leading management consulting firm with a distinctive focus: to assist our clients in capturing cross-Pacific opportunities. Our international presence in North America and Asia enables us to leverage our unique business knowledge and experience to help our clients create and sustain competitive advantage.

We provide not only high-impact consulting services, but also the appropriate training programs and joint project involvement to our clients. We share the latest concepts in strategy, supply chain and global expansion with our clients, and we upgrade our clients’ skills and capabilities to be better positioned in the global competitive environment.

Additionally, our Supply Chain Support Group (SCSG), a separate subsidiary in China, assists our clients in managing their supply chain base in Asia. This unique subsidiary allows us to remain committed to our clients for the long term, from strategy inception to on-the-ground implementation.


NaviAsia was founded in 2001, but our history and experience go back much further. In the late ‘80s, our partners facilitated the first wave of MNC entering mainland China. After acquiring years of experience in Asia and China and helping companies address cost and growth opportunities, our partners founded NaviAsia in 2001 to utilize their experience to create superior value for small and medium enterprises (SMEs) in the Asia/China market. We also founded the Supply Chain Support Group in China that same year. Since the year of our founding, we have expanded to the Beijing, Shanghai and Dongguan regions to meet our client needs.

Client Confidentiality

At NaviAsia, client confidentiality is of the utmost importance. We do not discuss specific clients even in general terms without approval from our clients. Although we emphasize the privacy of our clients, we are more than willing to apply our general market knowledge and expertise to bear for the benefit of all our clients.


John Tomaszewski

John Tomaszewski is a Vice President of NaviAsia Consulting Group (NaviAsia), Inc., and is based in Chicago. His consulting and management experience over the last sixteen years includes a variety of engagements in such areas as operations (strategic sourcing and supply chain management), business strategy and organizational restructuring. John has worked in a number of industries, including consumer products, high-tech, automotive, and energy Prior to NaviAsia, John’s experience includes management consulting at A.T. Kearney and international business development for BP/Amoco, where he worked in China, Mexico, Poland and Romania.  

John’s projects and areas of expertise have included:

  • Develop strategic global supply chain strategies to enhance value, reduce cost and protect intellectual property
  • Direct multiple global sourcing and supply base establishment world-wide
  • Facilitate operational cost reductions utilizing global supply base
  • Led business unit and strategic planning for growth  
  • Restructure and reorganization for cost reduction/growth objectives
  • Conduct M&A transaction due diligence and integration
  • Develop financial economics for market entry into China
  • Plan domestic and international supply base negotiation strategies  
  • Manage Chinese joint venture (financial and administrative)
  • Develop market entry strategy utilizing a JV model in Latin America and China
  • Implement strategic sourcing resulting in average savings, range from 20-60%
John is a lecturer at Northwestern University McCormick School of Engineering – New Product Development Program and a lecturer at Northwestern University Kellogg School of Management Executive Program. In addition, John serves as prior-president/advisor to the Kellogg Alumni Club of Chicago, and a board member of the World Trade Center Illinois. 
John is a graduate of the University of Illinois and an MBA from Northwestern University Kellogg School of Management.

Bill Liu

is a Vice President at NaviAsia Consulting Group. Bill has more than 18 years of combined experience in consulting and industry. He specializes in strategy, marketing, and operations management, with a focus on international business.

Prior to joining NaviAsia, Bill worked for Lucent Technologies, PriceWaterhouseCoopers, and Waste Management, Inc. Bill received his PhD in Environmental Engineering from the University of Illinois at Urbana-Champaign and later earned a MBA from the Kellogg School of Management, Northwestern University.

  • In his current position, Bill advises U.S. companies on how to more efficiently achieve their marketing and manufacturing goals in China. He has helped clients with China strategic sourcing in the metal, plastics and electronics industries. Specifically, he assisted a manufacturing company to establish its manufacturing base in China, and designed a chemical company's China market-entry strategy.

  • Bill led Lucent Technologies'successful international eBusiness operations in both Asia and Canada. He also managed the sales and marketing program for Lucent's JV plant in China.

  • Bill serves and has served on a number of China-related advisory boards, including; the City of Chicago's China Committee, Benedictine University, and the Harbin Business Exchange. He is also the co-Executive Director of the One China Committee, and a committee member of the Chicago Council on Foreign Relations'west chapter.

  • A frequent guest lecturer for Northwestern University's Kellogg School of Business, Bill was a keynote speaker at Kellogg's 2005 Asian Business Conference. In addition, he has lectured on "Negotiation with Chinese" and "Strategic Sourcing from China" at Kellogg. Bill is also very involved with the Kellogg Alumni Club of Chicago (KACC). He founded the KACC's Asia/Pacific Committee, and the KACC's Western Chapter.

  • Bill has lectured about China for a variety of corporations and events that include: Navistar, Citibank, 53 Bank, Harris Bank, Ungaretti & Harris, the Commercial Development and Marketing Association (CDMA), Association of Strategic Alliance Professionals (ASAP), World Trade Center of Illinois, and the Measurement Control and Automation Association. Bill also is a speaker at the 2007 International Home & Housewares Show.

  • Bill serves on the board of directors for Standard Rubber Products (Zhuhai) Company Limited, Zhuhai, China and Naperville YMCA.

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